Coggan Creative Enters the Financial Sector

By admin on March 25, 2010 | Category: Press | No Comments

Thursday March 25, 2010

With the launch of RadyAssets.com, Coggan Creative has established itself as a dynamic new player in the competitive internet arena of the financial sector. The goal was to create an online presence for Rady Asset Management, LLC (RAM), one that articulated the value and integrity of its services, and positioned RAM’s website as the standard by which competitors would be judged.

The verdict is in. “Across the financial services sector, the usability and effectiveness of the RAM site is hard to match,” says Christopher Coggan, founder and creative director of Coggan Creative. “Our objective was not only access to information, but a strong design foundation that reinforces the brand. I’m confident that this site not only matches but exceeds the capabilities and design components of competitors like Vanguard, Fidelity and Morningstar.”

Developed on an Open-Source foundation, the Rady site went from concept to reality in under four weeks. “It was of primary importance to us that our new website be consistent with the conservative nature of our industry while simultaneously standing out as unique and compelling,” says Harry Rady, RAM’s CEO and founder. “The presentation of our services in a comprehensive and professional manner was key; and the solutions presented to us by Chris and his team were exactly what we needed.”

“The Rady site proved a welcome challenge,” explains Coggan. “The requirements involved integration of real-time, third-party data, and conforming to the rules and regulations of the financial industry. Our ultimate goal, though, was to make this the best site of its kind. That meant designing custom solutions for everything from the flow of information to the brand-driven skin for the video player. Current and future investors deserved a site that conveyed the strength and opportunity Rady’s funds presented.”

To accomplish these objectives, the Coggan Creative team worked closely with RAM through the design process. “They embraced our goals and worked tirelessly to produce exactly what we had set out to accomplish,” attests Ramu Singh, RAM’s director of research. “Chris and his team brought our vision to life; thanks to their experience and professionalism, we not only achieved our goals but exceeded them.”

“I get compliments on the site regularly, both from existing clients and potential new ones,” RAM CEO Rady concludes. “I recommend Coggan Creative whenever the opportunity arises.”